![]() This article contains general investment advice only (under AFSL 400691). The Lakehouse Small Companies Fund owns shares of BWX. Joe Magyer is the chief investment officer of Lakehouse Capital. Still, it's an interesting observation in light of raging property prices in Melbourne and Sydney. Google Trends è un servizio gratuito offerto da Google che ti permette di visualizzare gli argomenti più cercati dagli utenti in un determinato periodo e area geografica. Even if you placed much weight on the signalling value, the timing and magnitude of a property pullback aren't discernible from such a data point. Naturally, investors shouldn't leap to assume that just because a search term preceded a crash in another country that it will do so in Australia. What about searches for "property bubble" here in Australia? The search term peaked in June 2015, nearly two years ago. Naturally, this led me to wonder about Australian property. That said, people who worried about a bust and were wrong on the timing may have had their worries validated later on. What's the lesson? We shouldn't read too much into such a simple data series but, nonetheless, the above strikes me as a good reminder that booms can go on far longer than expected. ( )īut US house prices did not peak until February 2007,18 months after searches for "housing bubble" peaked and about two years after the search term first became popular. Searches in the US for "housing bubble" soared in 2005, reaching a peak that August. The blending in of asset prices and investor sentiment takes the trends results to interesting places. Not surprisingly, the brand's sales have grown strongly over that time. After all, the tool is called Good Trends, not Google Contrary Indicators.Ĭonsider the long, steady, worldwide rise in internet searches ( ) for "Sukin", the flagship brand for ASX-listed BWX. Investors who kept their heads and considered the intense panic felt by other investors might have perceived an attractive buying opportunity.Ī popular search term isn't necessarily indicative of a contrary indicator, of course. The S&P 500 has surged 281 per cent in the eight-plus years since. The key for smart investors is that the apex of "lost decade" searches almost perfectly coincided with the trough of the US sharemarket. The search term "property bubble" peaked in June 2015, nearly two years ago. Interest in the search term (details can be found at ) peaked in February 2009. The term "lost decade" was flogged in the financial media. It's a fascinating tool in its own right, but also valuable for analysts and investors keen to cut through noise to discern meaningful trends.Ī prime example of the power of Google Trends in action is a phrase that was popular in the US during the depths of the global financial crisis. Users can use Google Trends to: Research. Google Trends, which launched in 2004, is a free tool that lets users track the popularity of search terms. Google Trends uses real-time data to show the popularity and interest of a keyword or topic by region and time frame. IMO (based on what I’ve seen and linked above), it would be easier to make that argument about Doomfist, Wrecking Ball or Ashe - and I think that would also be quite difficult.The trend is your friend. Sure, Brigitte may have been a broken mess at launch with disastrous implications for OWL and the higher Competitive ranks - but it really doesn’t seem to translate to large numbers of people leaving the game. ![]() I honestly don’t think it does, when measured against all other hero releases. I bothered to do all this because I wanted to see if the common wisdom of “Brigitte drove players away from Overwatch 1” holds up to scrutiny. ![]() Note: Huge spikes because Overwatch 2 was leaked and announced during this period. Note: I was curious about the sudden downturn at the end of June, so I extended it by another month: A score of 0 means there was not enough data for this term. ![]() A value of 50 means that the term is half as popular. A value of 100 is the peak popularity for the term. Numbers represent search interest relative to the highest point on the chart for the given region and time. Obviously, there isn’t a direct correlation to Overwatch’s popularity as measured by Google Trends and its playercount, but I feel like this is a far better indicator of the game’s health over them than something as volatile as Twitch viewer count. Google Trends data is good for gauging the relative “popularity” of a subject over time. Data is for the entire world and covers the 3 months after each hero was released. ![]()
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